We mentioned in our Privacy Policy (the “Privacy Policy”) that we use cookies and related technologies when you visit our website at or any other websites, pages, features, or content we own or operate (collectively, the "Services").

This policy explains how Gem Software, Inc. (“Gem Software”, “we”, “us” and “our”) uses cookies and similar technologies on our Services (the “Cookies Policy”). The Cookies Policy explains what these technologies are and why we use them, as well as your ability to control our use of them.In some cases, we may use cookies and similar technologies to collect personal information, or information that becomes personal information if we combine it with other information. In such cases the Privacy Policy will apply in addition to this Cookies Policy.

You can review your cookie preferences and update your choices by clicking the Cookies Settings or Do Not Sell My Personal Information button below. (NOTE: button text may vary depending upon your location.)

This is in addition to any other controls that may be available to you.

If you have any questions about our use of cookies or other technologies, please contact

1. What is a Cookie?

A cookie is small piece of data sent from a website and stored on your computer or device. Almost all websites use cookies and they have several different functions. Cookies are used to store and receive identifiers and other information on computers, phones and other devices. Other technologies, including data that we store on your web browser or device, identifiers associated with your device and other software, are used for similar purposes. In this policy, we refer to all of these technologies as “cookies”.

The main purposes for cookies are to: (a) make the site to function correctly and to help keep it secure; (b) make the site easier to use by remembering information that you've entered, to recognise you as a site user and to personalise your visit; and (c) collect basic information about the way you have used the site. The cookies may also allow us to record additional information on the webpages you have visited and the contents of those webpages, any information you input, your referring URL or IP address, your time of visit and related session information, your requested page, web browser type, user agent, status of request (successful reply), cookies, number of bytes in the response and query string and any information or technical detail your browser is sending to us.

Cookies set by the website operator are called "first party cookies". Cookies set by parties other than the website operator are called "third party cookies". The parties that set third party cookies can recognize your web browser both when it visits the Gem website and when it visits certain other websites where the third party’s cookies are also present.

More information on cookies and their use can be found at or

2. Why do we use Cookies?

Like most websites and applications, we or companies we work with may place cookies on your computer or other device. These technologies help us better understand user behaviour and inform us about when and how often pages on our site and parts of our Services are visited.

These technologies help us understand how our Services are being used, help you navigate our Services, help remember your preferences, and generally improve your experience in using our Services. Cookies can also help ensure marketing you might see online is more relevant to you and your interests.

3. What types of cookies and related technologies do we use?

We mainly use cookies and related technologies for the following purposes:

Service Functionality

We use cookies to make our Services work and to improve our Services, specifically:

a) To authenticate you: We use cookies to identify you, and monitor login and status data. This allows us to know, for example, whether you are logged in and from where. It also helps us to detect and stop fraud on our Services. 

b) To facilitate communications: We automatically receive information about communications sent and received using our Services.

c) To remember your settings and preferences: We use cookies to recognise your browser and remember your preferences (such as your language). 

d) To improve performance: We use cookies to provide the best experience. For example, we use cookies to speed up the loading of our Services. 

e) To process payments: Blue Snap, Inc., our credit card payment processor, may use cookies as part of the payment flow.

Performance, Analytics and Research

We use third party analytics services in order to better understand how our users are engaging with our Services. When a user browses our website or uses the Services, these services may collect the user’s IP address, browser type, and approximate location (based on the IP address). They may also set and access cookies on your computer or other device. In order to refine our understanding of user engagement, we provide these services with a user’s email address (which we collected as part of the user’s account registration process).

Advertising and Recommendations

We use third party service providers to display advertising on our Services and serve advertising on other third party sites that may be relevant to you or your interests. These cookies are also used to help measure the effectiveness of advertising campaigns. They remember that you have visited a website and this information may be shared with other organizations, such as advertisers. This means that after you have been to our websites, you may see some advertisements about our Services elsewhere on the Internet. 

Authentication and Security

We use cookies to authenticate users, block malicious use of login credentials and shield unauthorized access to user data.

Third-Party Cookies

Our advertising partners or customers may also transmit cookies to your browser or device, when you click on ads that appear for the Services. Also, if you click on a link to a third party website or service, a third party may also transmit cookies to you. Please be aware that cookies placed by third parties may continue to track your activities online even after you have left our Services. You should check the third-party's website for more information on how these third parties use cookies. We work with the third parties listed in the Cookie List in this policy.

In addition to cookies, we may use other similar technologies, like web beacons to track users of our Services. Web beacons, or "clear gifs," are tiny graphics that are used to track the online movements of web users.

In contrast to cookies, which are stored on a user's computer hard drive or device, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We and our third-party service providers employ web beacons for the reasons stated, but primarily to help us better manage content on our Services by informing us which content is effective.

We may also use so-called "Flash Cookies" (also known as "Local Shared Objects or "LSOs") to collect and store information about your use of our services, fraud prevention and for other site operations.

4. How long do cookies last? 

The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. The length of time that a persistent cookie lasts varies depending upon what that cookie does.

5. How to change your choices around cookies

Subject to local law, we may use non-technically necessary cookies with your consent. When you first land on our Services you will be asked which cookies you consent to using. You can revise your choices at any time by clicking the Cookies Settings or Do Not Sell My Personal Information button within this policy. (NOTE: button text may vary depending upon your location)

You may refuse the use of cookies by selecting the appropriate settings in your browser. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings), or review the instructions provided by the browsers listed here: Internet Explorer, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile, and Android browser.

However, if you do this you won't have access to many features that may make your browsing of our website and use of our Services smoother, and some of our Services may not function properly. If you delete or clear your browser’s cookies, you will need to opt-out again.

If you want to opt-out of specific third-party cookies, please consult the third party’s website or privacy policy as well as the cookie settings on your browser. There are also publicly available tools to manage third-party cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where individuals can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at, the DAA of Canada’s opt-out portal available at, or visit the NAI’s opt-out portal available at . Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting

If you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us across the Internet, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

Interest-based advertising opt-outs work by saving cookies in your browser that tell the various ad partners that you have opted-out. Because cookies are generally browser-specific, your choice will only apply to the web browser from which you opt-out. You must opt-out from each web browser from which you do not want interest-based advertising (and this may involve different devices, if you use more than one).

Your mobile operating system may also give you choices around having your mobile identifier used for certain types of advertising. You should refer to the instructions provided by your mobile device’s manufacturer; this information is typically available under the “settings” function of your mobile device.

For iOS devices, to limit interest-based ad tracking, go to Settings > Privacy > Advertising > Turn on “Limit Ad Tracking.” For Android devices, go to Settings > Google services > Ads > Turn on “Opt out of Ads Personalization." For iOS and Android, you can also reset the advertising identifier that is currently assigned to you.

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering here:

6. Changes to this Cookies Policy

Our business changes constantly and our Cookies Policy will also change, so please review it frequently. We will notify you of any changes by posting the updated policy on this page with its effective date. If the change is material, we will take reasonable steps to notify you.

7. Contact Us 

If you have any questions or comments, please contact us via

1 Post Street, 18th Floor, San Francisco, CA 94104, USA.