Vercel streamlined their recruitment marketing strategy with Gem
About
Vercel's frontend cloud gives developers the frameworks, workflows, and infrastructure to build a faster, more personalized Web.
Pain Points
Fractured ecosystem Vercel needed a centralized, data-driven solution to automate manual recruitment processes, elevate their talent marketing strategy, increase diversity hiring, and boost brand awareness.
Results with Gem
Centralized platform Consolidated events management, lead capture, and marketing materials through Gem’s centralized platform
Streamlined communication Minimized back and forth among in-house stakeholders, reducing the need for internal resources and support
Automation Automated event follow-ups and nurture to deliver a seamless end-to-end candidate experience
Enhanced event efficiency Optimized event efficiency with real-time reporting on traffic, engagement, and conversions
Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.
