Content Strategist

Lauren Shufran

Lauren Shufran

Lauren is a researcher and content strategist who got a PhD in early modern British literature before serendipitously finding her way into software. When she’s not thinking about talent acquisition’s pain points, she’s on her yoga mat or getting lost (and found) in the Marin Headlands. And she's still writing about Shakespeare in her spare time—so come at her with your favorite Shakespeare quote.

Recent Posts

2022 Recruiting Trends: Data-Driven Recruiting

One consistent theme in Gem's 2022 Recruiting Trends survey responses was the importance of data—perhaps now more than ever—to the recruiting function. Here's what your peers had to say about data-driven recruiting in 2022.

The Recruiting Leader’s 7-Step Guide to Capacity Planning

Capacity planning is the means through which you ensure you have enough resources on your TA team to meet the hiring needs of the business. Here's how to ensure you're equipped to meet your headcount goals.

How to Set Diversity Hiring Goals Using the Total Available Tech Talent Market

Knowing the demographics of the total available tech market in your geo helps you set market-based diversity goals. Here's how to gather that data and set goals with the numbers you uncover in your talent market research.

7 Strategies for Reducing Unconscious Bias in Candidate Pre-Screening

Gem's data shows that unconscious bias has the strongest impact on diversity initiatives at the very top of the funnel. Here are 7 ways to mitigate that bias in candidate pre-screening stages.

Attracting Female Talent for a More Gender-Equitable Pipeline

Data from 2 million recruiting sequences shows that men are receiving 2-3x more outreach and are 7% more likely to respond. That’s not going to equal gender parity in your pipeline. Here's what to include in your outreach to female talent.

Talent Pool Management and Long-Term Talent Nurture

Talent pool management is the range of processes you have in place to cultivate and nurture meaningful relationships with talent while showcasing your employer brand and keeping your data—which is their information—clean. Here's how.

9 Ways to Build an Effective Talent Pool

The window between the right candidate and the right opportunity rarely aligns—at least not the first time around. Building a talent pool ensures you don’t lose the talent you’ve worked so hard to find. Here’s how to do so.

The Top 7 Talent Operations KPIs

Talent Operations KPIs get set in the context of broader company goals and the team’s specific operational (in)efficiencies. But there's a set of metrics Talent Ops should pay attention to no matter what. Here are our top 7 Ops metrics.

Creating a Recruitment Marketing Strategy

Recruitment marketing is a strategy for attracting and engaging the best talent through tailored content, personalized nurture campaigns, and long-term multi-channel engagement. Here's how to build your recruitment marketing strategy.