Campus & Events

Make the most of your campus & recruiting events

Effortlessly manage your end-to-end event strategy and capitalize on new relationships with one centralized events management platform.

Talent Marketing - Events Management

Trusted by 1,200+ talent acquisition teams

Workflow Icon

Consolidate multiple vendors

Juggle fewer tools to run your events. From creation and promotion to guest management, follow-up, and nurture, everything is done in Gem.

User center Icon

Ensure data integrity across the funnel

Capture new leads directly into your CRM without any manual data transfers and enjoy the peace of mind that comes with accurate candidate tracking.

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Demonstrate ROI and impact with data

Connect top of funnel event activities with bottom of funnel outcomes from your ATS to justify the direct impact of your events strategy.

Design branded university portals and event pages, without IT or marketing

Take advantage of our user-friendly, no-code interface to effortlessly design pages to promote upcoming events, share deadlines, and more, all while adhering to brand guidelines.

Talent Marketing - Event Landing Page

Promote events through targeted, multi-channel outreach

Build targeted candidate pools and schedule communication so your message reaches the right audience at the right time.

Talent Marketing - Event Promotion/Invites

Digitally capture and segment leads to reduce paperwork

Effortlessly collect attendee information automatically and segment them into the right talent communities in your CRM.

Talent Marketing - Career Fair - Route to Projects - Life Sciences

Review large volumes of event applications at record speed

Use advanced filters, Boolean search, and resume keyword highlights to quickly find the best applicants in the stack.

Application Review - Keywords - Life Sciences

Ensure your relationships last beyond just the events

Continuously engage, nurture, and track early-in-career and university students to future-proof pipelines for next year.

Talent Marketing - University Talent Tracking

Make smarter, data-driven decisions with your strategy

Measure event analytics and track the journey of every candidate across the funnel to understand the impact of every event and optimize your approach.

Talent Marketing - Site Analytics

Case Studies

Lori Busch | Toast

Lori Busch

Senior Director, Talent Acquisition Operations

Toast Customer Logo

“Our very early wins with Gem were around content usage. It can take 18 touch points to land a candidate. Seeing how our content was converting in Gem allowed us to be more strategic which helped refine our employer brand strategy.”

Jaime Schmitt | Celestica

Jaime Schmitt

Talent Attraction Manager for North America

Celestica | Customer Logo

“We take QR codes onto campus or into virtual career fairs. It’s safe to say we’ve saved ourselves 4-5 hours of follow-up and organization after each fair. The candidates are also in our database so we can stay in contact with them. It’s no longer just a one-time meet-and-greet; we’re able to build relationships with them for future roles.”

Read case study
Amanda Tarkenton | Vercel

Amanda Tarkenton

Recruiting Operations Manager

Vercel | Customer Logo

“Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.”

Read case study
Erica Fisher | Twilio

Erica Fisher

Senior Recruitment Marketing Events Manager

Twilio | Customer Logo

“Gem Talent Marketing has transformed how I build talent pipelines. I used to create multiple landing pages and forms for each event, but now I can easily replicate my landing page and use the same form across multiple events. Their automation feature lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with event leads and our talent community.”

Read case study
Lori Busch | Toast

Lori Busch

Senior Director, Talent Acquisition Operations

Toast Customer Logo

“Our very early wins with Gem were around content usage. It can take 18 touch points to land a candidate. Seeing how our content was converting in Gem allowed us to be more strategic which helped refine our employer brand strategy.”

Jaime Schmitt | Celestica

Jaime Schmitt

Talent Attraction Manager for North America

Celestica | Customer Logo

“We take QR codes onto campus or into virtual career fairs. It’s safe to say we’ve saved ourselves 4-5 hours of follow-up and organization after each fair. The candidates are also in our database so we can stay in contact with them. It’s no longer just a one-time meet-and-greet; we’re able to build relationships with them for future roles.”

Read case study
Amanda Tarkenton | Vercel

Amanda Tarkenton

Recruiting Operations Manager

Vercel | Customer Logo

“Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.”

Read case study
Erica Fisher | Twilio

Erica Fisher

Senior Recruitment Marketing Events Manager

Twilio | Customer Logo

“Gem Talent Marketing has transformed how I build talent pipelines. I used to create multiple landing pages and forms for each event, but now I can easily replicate my landing page and use the same form across multiple events. Their automation feature lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with event leads and our talent community.”

Read case study

Get started with Gem today

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