Gem wins 36 G2 Fall 2025 awards

Melissa Suzuno

HR Insights Writer

Posted on

September 25, 2025

Articles

Whether you’ve ordered your first (or 50th) pumpkin spice latte, started stockpiling fun-sized candy bars in preparation for Halloween, or hauled all your chunky sweaters out of storage, the shift in seasons is here. And for those of us in the talent acquisition space, that means it’s time for a new round of G2 awards.

Every quarter, G2 announces their business software award winners based on millions of real customer ratings and reviews.

For Gem, it was another impressive sweep. We earned 36 badges overall and were named a leader in the following categories:

Applicant Tracking System (ATS): Overall, Enterprise, and Mid-Market
Recruiting automation: Overall, Enterprise, Mid-Market, and Small Business
Diversity recruiting: Overall
Candidate Relationship Management (CRM): Overall, Enterprise, and Mid-Market
Talent Intelligence: Overall, Enterprise, and Mid-Market

Let’s take a closer look at each category and hear from some of our customers directly!

Applicant Tracking System (ATS)

Gem customers love the fact that they can eliminate the need for multiple recruiting tools with one AI-powered platform that does it all. As one SMB customer writes on G2, “Gem has transformed our recruitment process! Its intuitive interface and automation features save us time and effort.” When it comes to our ATS in particular, Gem accelerates sourcing, outreach, application review, and interviewing.

“Gem helped us resurface silver medalists. We have a wealth of candidates who already know about us, so converting talent from within our ATS was significantly easier than cold sourcing.” – Nathalie Grandy, Head of Recruiting, Linktree

Learn how Linktree accelerated recruiters’ workflows by 25% with Gem’s all-in-one recruiting platform.

Recruiting Automation

Gem drives recruiter productivity with automation solutions for sourcing and outreach, inbound app review, and scheduling, helping our customers source up to five times faster. One enterprise customer on G2 puts it this way: “The automated follow-ups save so much time, and being able to track every touch point in one place has made our outreach way more consistent and effective. It integrates seamlessly with our ATS and email, so we never miss a beat.”

“I can honestly say Gem has been a game-changer for our team. We started using it to improve our sourcing and outreach, but it has quickly become a part of our entire hiring workflow.” – Mid-market customer review on G2

Candidate Relationship Management (CRM)

Our customers love how Gem’s Recruiting CRM allows them to discover, nurture, and engage talent across their entire networks. One mid-market customer on G2 writes, “What I like best about Gem is its ability to centralize and streamline the entire sourcing and outreach process. The most helpful aspect is how it tracks candidate engagement and follow-ups in one place, reducing manual tasks and improving response rates.” Gem also makes it easy to search and re-engage candidates in your ATS, saving time and accelerating future searches.

Gem customer Growth by Design Talent has reduced their time-to-fill by 25% by combining AI sourcing with curated projects. They can instantly surface candidates from relevant projects, people who are tagged as open to relocation, and past finalists from similar searches.

"Why would you start from zero versus asking, ‘what candidates matriculated the furthest? What candidates got to the onsite interview from these past searches?’ Boom, pull them over." – Adam Ward, Founding Partner at Growth by Design Talent

Take a closer look at how Growth by Design Talent uses projects and campaigns in Gem’s CRM to nurture talent and reduce time-to-fill.

Talent Intelligence

G2 defines talent intelligence software as any tool that employs AI frameworks or features to assist with talent acquisition or management processes.

Gem’s AI solutions—AI Sourcing, AI Inbound Ranking, and AI Talent Rediscovery—help recruiters find better candidate matches through AI-powered features, while still leaving all the hiring decisions in your hands.

One customer on G2 explains how Gem’s AI features are turbocharging recruiting: “The automatic AI interview feature is particularly impressive, as it streamlines candidate interactions. As a senior recruiter, I see it as a great addition for companies to save time and enhance efficiency when moving through candidates.”

"AI Ranking has been 'on the nose' with our matching percentage—hiring managers are incredibly impressed with the candidates being surfaced." – Tony Le, Head of Talent Acquisition at Mission Cloud

Discover how Mission Cloud made 43 hires in 90 days—all with a team of only 2 recruiters—thanks to Gem’s AI-powered workflows.

Diversity Recruiting

Customers who are committed to meeting diversity, equity, and inclusion goals turn to Gem to track outreach data, identify potential biases, experiment with different links and subject lines, and craft nurture campaigns that build relationships and trust with candidates from underrepresented backgrounds.

“We use Gem for DEIB metrics to reflect our full applicant pool and to illustrate how our recruiters and sourcers build top-of-funnel with intention. For instance, in engineering, where we see fewer women engineers, we prioritize sourcing candidates from underrepresented backgrounds. This approach not only broadens our pool but also helps us present a comprehensive, diverse talent slate to hiring managers, aligned with our commitment to DEIB.” – Emily Sykes, Recruiting Operations Specialist at Faire

Explore how Gem’s full-funnel analytics features helped Faire monitor, report on, and improve key DEIB metrics.

A big thank you to all the Gem customers who took the time to rate and review us on G2—your feedback motivates us to keep going and continue improving our product!

If you’re interested in learning more about any of the products or features we’ve mentioned here, we’d love to give you a personalized walk-through. Get in touch to book a call with our sales team.