Best Practices

Innovative Recruiting Technology Tools of 2023: Enhance Your Hiring Efforts

Brandice Payne | Author

Brandice Payne

Sr. TA Evangelist

Posted on

September 8, 2023

Many of us remember filling out our first applications with pen and paper. Or perhaps it was printing an endless stack of resumes in the university library to drop off at every office downtown. 

We’ve come a long way since then, and modern technology eliminates the back-breaking pile of unread CVs and speeds up the entire recruiting process. Today, innovative recruiting technology automates everything from candidate sourcing to resume evaluation and more. 

Companies are investing in machine learning and AI to find the hidden attributes that top performers embody. Recruiters are turning to social media to expand talent pools, while centralized platforms make organization, outreach, and reporting allow for effortless decision-making. 

Come with us as we look at the tools and recruiting technology HR professionals use in 2023 to source and nurture the best candidates. Plus, we break down some benefits and challenges hiring teams face when implementing these cutting-edge recruiting solutions. 

The Evolution of Recruiting Technology

Some would say we’re in the golden age of sourcing candidates, while others say we’re wading through an overwhelming technological haze. Regardless, there’s no doubt that technology has left a lasting impression on recruiting and the hiring process as a whole. 

Arguably, the first technological development was paper, pen, and bulletin board. The first job postings were flyers in local gathering places or newspapers. However, employers had a hard time filling positions, and candidates had an even harder time finding companies. 

The post-war era saw rapid advancement in computer technologies, and the introduction of email made communications with candidates slightly faster than previous generations. However, breaking into an industry or organization was still difficult for employees. 

By 1995, the introduction of the internet brought online job boards, classified ads, and company career pages to job seekers looking for a new avenue for finding positions. Additionally, the internet fostered new technology for sourcing employees, thanks to primitive HR software. 

In 2005, it was obvious the internet wasn’t going anywhere. Companies turned to aggregate websites, like CareerBuilder,, and Indeed, to post jobs and source qualified candidates, opening the door for our modern recruiting strategies. 

Today, recruiters can leverage new sourcing channels like LinkedIn and social media to find candidates. The future is unfolding before our eyes as even more powerful tools, including AI and machine learning, enter the recruitment field.

Cutting-edge Tools and Technologies of 2023

Today’s advanced technology would appear to be magic for our recruiting forefathers who relied on paper job postings or rudimentary internet-based software solutions. Indeed, many organizations still depend on outdated recruiting strategies, but you can stay a cut ahead with these incredible technologies. 

AI and Machine Learning

Artificial intelligence and machine learning are becoming more capable each year. With the introduction of platforms like ChatGPT, more organizations are opening up to the idea of non-human assistants to handle day-to-day activities. These tools can help you with things like:

  • Chatbots – Provide initial contact with candidates 24/7 and guide them through the application process without sacrificing human resources or positive candidate experiences.  

  • DEI hiring practices – AI tools help provide anonymity to candidates to reduce unconscious bias. These tools help hiring professionals focus on skills and qualifications most impactful to success. 

  • Resume analysis – Machine learning constantly improves programs by analyzing resumes, top performers, and job requirements to create algorithms designed to identify high-quality candidates. 

  • Facial recognition – Facial recognition software powered by AI and machine learning can generate candidate scores based on facial expressions during video interviews or pre-screening. This tool is another potential anti-bias solution for DEI hiring. 

In the next few years, AI’s capability will continue to develop into a must-have tool for organizations, making early adoption a key advantage. While AI handles administrative tasks, machine learning sifts through mountains of data to source the best candidates. 

Automation and Efficiency Tools

Businesses become more profitable as efficiency increases, and automation is the key to unlocking productivity. While early computers helped make HR professionals productive, the following tools are real differentiators that provide measurable results: 

  • Applicant tracking systems (ATS) and candidate relationship management (CRM) platforms – Streamline workflows by automatically organizing and sorting candidates based on qualifications. Also, you can automatically track communications, post job listings, monitor recruiting activities, and foster your talent pool. 

  • Recruiting software – Create ideal candidate profiles, analyze potential prospects, and attract passive candidates while HR professionals build meaningful connections.  

  • Candidate assessment platform –  Send aptitude test and provide real-time scoring during pre-screening. Filter quality candidates based on technical aptitude and job preparedness. 

  • Onboarding software – Bring new staff on the team with automatic onboarding paperwork generation and completion. Automated onboarding software allows new hires to provide information when convenient and without delay. 

Plus, organizations can build their tech stack to suit their needs, like adding a solution that can automatically screen candidates or schedule interviews. Countless automation tools help eliminate time-consuming tasks during every step of the hiring process. 

Big Data and Analytics

Gut intuition and years of experience are no replacement for cold, hard facts. Technology allows you to track various metrics for a granular view of your recruiting and hiring team’s performance. Use tools, such as the following, to leverage data to your advantage: 

  • Candidate experience analytics platforms – Evaluate how candidates feel about your brand during the recruiting process. Hiring managers can obtain feedback and make adjustments before experiencing damage to the company’s reputation. 

  • ATS & CRM platforms – Analytics functions through these platforms can track job openings, post views, candidate acquisition costs, marketing expenses, and even performance by acquisition channel. 

Pairing actionable data and analytics with other recruiting tools, like AI, machine learning, and automation, can provide you with insight and actionable next steps. For example, you can use AI to help determine which acquisition channels provide the highest ROI on marketing dollars. 

Social Media and Networking Tools

We’re all familiar with the meteoric rise in social media’s presence over the past decade, and businesses are using platforms to highlight products, company culture, and employer brands. HR professionals are turning to social media and networking tools to find top talent, especially for tech recruiting and startups. 

Social media platforms, like X (formerly Twitter), LinkedIn, and Meta (Facebook and Instagram), have analytics capabilities, targeted advertisement, and deep talent pools to source candidates. Younger generations are also more active on mobile apps than job boards, meaning social networking tools are essential in attracting emerging demographics. 

Benefits and Challenges

Implementing new technology into your organization will provide undeniable benefits. But, as they say, there’s no such thing as a free lunch, and there will be challenges you could face by turning to advanced technology for your recruiting solutions. 


Here are a handful of benefits you can bring to your organization with next-generation recruiting tech: 

  • Time-savings

  • Enhanced candidate experience

  • Greater reach to potential talent


Likewise, a few common challenges that can cause difficulties include: 

  • Data security and privacy regulations and laws

  • Integration with existing systems

  • Training and adapting to new technology

Although every change in your organization’s operations will come with some growing pains, new recruiting tools are making recruiting high-quality candidates more effortless than ever. 

Gem’s AI-Powered Platform is a Must-Have for Talent Acquisition Teams

We’ve come a long way since paper applications and community job bulletins, and each year, new technology finds creative ways of sourcing candidates. By implementing tools from AI and machine learning to automation, analytics, and social media, your hiring teams can recruit rockstars capable of staying ahead of staffing issues and avoiding low-quality candidates. 

Finding a competent all-in-one solution can be tricky, and pricing for individual solutions can get out of hand quickly. Gem’s AI-powered recruiting platform provides a single sourcing, tracking, automating, and hiring solution. Request a demo and see how Gem’s advanced technology can build deep pipelines and streamline your recruiting process.


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