4 Steps to Drive Adoption of Candidate Relationship Management Technology

"Talent acquisition functions often struggle to grow a candidate pipeline that can meet their organization’s fluctuating talent needs," according to Gartner® analysts.

Despite the current effectiveness of tools and CRM strategies, organizations face the challenge of ensuring long-term execution through consistency and adaptability. As stated in the report, "Technology adopted to address increased turnover and reskilling is often not aligned with the organization’s evolving talent needs and opportunities".

In this report, Gartner® provides recommendations for recruiting leaders utilizing CRM technology solutions looking to drive an agile hiring strategy and improve talent sourcing and engagement, such as:

  • Prioritizing and enabling CRM features and capabilities in the talent acquisition (TA) tech stack by correlating it with the organization’s sourcing and hiring activities.

  • Automating processes in the recruiter workload to enhance recruiter experience and reduce administrative workload.

Gartner, 4 Steps to Drive Adoption of Candidate Relationship Management Technology, By Hiten ShethRania StewartEmi Chiba, 6 February 2023

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