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Recruitment marketing 101Communicating culture to attract top talent

Learn everything you need to know to build a winning recruitment marketing strategy

What we found from Gem’s recent survey among 500+ TA pros is that the two things organizations can do right now if they’re struggling to compete on comp and benefits are to ensure they offer excellent candidate experiences, and to forge strong talent brands.

Today’s candidates discover and consider employers in the same way that consumers make major purchasing decisions, which requires recruiting organizations to think more like marketers, asking themselves, “What channels are we using to communicate our culture?” and “How does our employer brand come off to prospective employees?”

We have some answers for you in the Recruitment Marketing 101 whitepaper, including:

  • How to map content to the various stages of the candidate journey

  • Optimizing your careers page for both branding and conversions

  • How to build, nurture, and manage a talent community

Download this whitepaper to learn how you can create a winning recruitment marketing strategy to attract top talent.