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Introducing the Gem + Happydance mid-market solution: From hello to hire

sj-niderost-headshot

SJ Niderost

Content Marketing Manager

Posted on

September 18, 2025

Since announcing our partnership with Happydance last year, we've worked together to help our customers deliver exceptional candidate experiences while maximizing the power of data-driven recruiting. Together, we onboarded joint customers who were already seeing results from combining Gem's AI-first recruiting platform with Happydance's career site technology, hosted events, and delivered webinars.

Now, we're expanding that collaboration with the launch of a new mid-market careers website solution powered by Happydance. Gem customers get first access to this offering, which creates a complete talent attraction system that pairs best-in-class career sites with the only AI-first, all-in-one recruiting platform.

Why traditional career sites don’t cut it 

While high application volumes seem like a good problem, talent acquisition teams are struggling to attract qualified applicants among the thousands of submissions they receive. Teams lack the resources to effectively capture more of the right talent and nurture top prospects through the application process.

Most TA teams look to their career sites to optimize their inbound funnel, but traditional career site solutions create more problems than they solve. Outdated ATS career pages, restrictive templates, and poor integration with recruiting tools leave teams with incomplete candidate context and missed opportunities.

“Great candidate experience shouldn’t just belong to enterprise-level companies. This launch proves our belief that mid-market TA leaders deserve the same edge in today’s competitive talent market.” - Bryan Adams, CEO at Happydance

Gem Career Sites, powered by HappyDance

Career sites should be easy to manage, beautiful to experience, and seamlessly integrated with your recruiting tools. Gem Career Sites, powered by Happydance's award-winning technology, eliminates the frustrations of traditional career site solutions while delivering the performance your team needs.

No more settling for basic ATS career pages, brand-breaking templates, or complicated application processes that drive candidates away. Gem Career Sites provides stunning, fully integrated career sites that captivate top talent, unify candidate context, and enable more strategic engagement throughout the hiring process.

Joint customers can now attract and engage top talent with a connected solution that shows exactly who's applying and how they're progressing through the funnel. The solution surfaces all the context needed to nurture candidates from application to hire.

"We've already seen incredible results with our enterprise customers using Happydance, so we're thrilled to expand this partnership to mid-market teams. This integration creates exactly what growing TA teams need — beautiful career sites that actually connect to their recruiting workflows." - Steve Bartel, Founder & CEO at Gem

Career Sites - 16:9

How Happydance works better with Gem

Integrated into our end-to-end platform, Happydance Career Sites deliver four key advantages:

Built for TA teams, not marketing departments Stop waiting on marketing and IT to make changes to your career site. Happydance's intuitive content management system puts control back in your hands, while Gem's platform makes it easy to optimize outreach at every stage of the candidate journey.

Career Sites Page Builder

Connected to powerful talent marketing capabilities Don't lose promising prospects who aren't ready to apply yet. Effortlessly capture and nurture interest from your career site visitors using Gem's talent communities, events, and branded marketing campaigns to keep candidates engaged until the right opportunity opens.

Career Sites + Talent Marketing

Unified with your CRM and ATS for complete candidate context Gem Career Sites integrate seamlessly with our robust CRM and maintain deep, two-way ATS synchronization. This provides comprehensive insights and unified context on every candidate throughout the entire recruitment process, from first visit to final hire.

CRM + Career Sites Profile

Powered by actionable data and analytics Track candidate journeys from career site visit to successful hire with integrated reporting. Leverage built-in dashboards, content performance metrics, and pipeline analytics to continuously optimize your career site and improve conversion rates at every step.

Career Sites Dashboard

A complete solution from employer brand to hire

The combination of Gem's AI-first recruiting platform with Happydance's career site technology creates an top talent attraction experience. Candidates discover compelling opportunities on your optimized career site, while your team gains the tools and context needed to identify, engage, and hire the best talent efficiently.

This integrated approach transforms your entire talent acquisition funnel, from initial brand impression through successful onboarding, giving you the competitive advantage needed in today's challenging hiring market.

Get started with Gem and Happydance: https://www.gem.com/product/career-sites

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