Twilio
“Gem Talent Marketing has transformed how I build talent pipelines. I used to create multiple landing pages and forms for each event, but now I can easily replicate my landing page and use the same form across multiple events. Their automation feature lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with event leads and our talent community.”
Erica Fisher
Senior Recruitment Marketing Events Manager
Location:
San Francisco, CA
Size:
3,000+ employees
What they do:
A customer engagement platform that powers communications for over 40,000 businesses globally.
Website:
https://www.twilio.com/Pain points / Challenges
Twilio sought a solution to streamline event lead capture and talent community building. Before Gem, manual processes and data overload led to candidate backlog and missed re-engagement opportunities. They needed a CRM-integrated solution to capture and segment leads, enabling targeted nurturing based on roles and locations.
Results with Gem
Digitally capture event leads with QR codes so candidates can easily submit their information
Programmatically segment candidates into tailored talent pools based on each one’s unique interests and location preferences
Automatically initiate tailored nurture campaigns to attendees to keep them warm and engaged
Eliminate the need for managing multiple, large data files and tools across different events
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