AI Recruiting Suite 2024 Pre-Announcement Banner
Unveiling Gem's next-gen AI recruiting suite
Discover the power of AI, fully integrated into your talent ecosystem. Join the waitlist for early access.
AI Recruiting Suite 2024 Pre-Announcement Banner
Customer Story

Twilio

“Gem Talent Marketing has transformed how I build talent pipelines. I used to create multiple landing pages and forms for each event, but now I can easily replicate my landing page and use the same form across multiple events. Their automation feature lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with event leads and our talent community.”

Erica Fisher | Twilio

Erica Fisher

Senior Recruitment Marketing Events Manager

Twilio | Customer Logo
Twilio | Customer Logo

Location:

San Francisco, CA

Size:

3,000+ employees

What they do:

A customer engagement platform that powers communications for over 40,000 businesses globally.

Pain points / Challenges

Twilio sought a solution to streamline event lead capture and talent community building. Before Gem, manual processes and data overload led to candidate backlog and missed re-engagement opportunities. They needed a CRM-integrated solution to capture and segment leads, enabling targeted nurturing based on roles and locations.

Results with Gem

  • Digitally capture event leads with QR codes so candidates can easily submit their information

  • Programmatically segment candidates into tailored talent pools based on each one’s unique interests and location preferences

  • Automatically initiate tailored nurture campaigns to attendees to keep them warm and engaged

  • Eliminate the need for managing multiple, large data files and tools across different events

Request Demo Image

Get started today

See how Gem can help you hire with remarkable speed and efficiency