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Customer Story


“Gem Talent Marketing has transformed how I build talent pipelines. I used to create multiple landing pages and forms for each event, but now I can easily replicate my landing page and use the same form across multiple events. Their automation feature lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with event leads and our talent community.”

Erica Fisher | Twilio

Erica Fisher

Senior Recruitment Marketing Events Manager

Twilio | Customer Logo
Twilio | Customer Logo


San Francisco, CA


3,000+ employees

What they do:

A customer engagement platform that powers communications for over 40,000 businesses globally.

Pain points / Challenges

Twilio sought a solution to streamline event lead capture and talent community building. Before Gem, manual processes and data overload led to candidate backlog and missed re-engagement opportunities. They needed a CRM-integrated solution to capture and segment leads, enabling targeted nurturing based on roles and locations.

Results with Gem

  • Digitally capture event leads with QR codes so candidates can easily submit their information

  • Programmatically segment candidates into tailored talent pools based on each one’s unique interests and location preferences

  • Automatically initiate tailored nurture campaigns to attendees to keep them warm and engaged

  • Eliminate the need for managing multiple, large data files and tools across different events

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