Deliver a great first impression with well designed content
Take advantage of our user-friendly, no-code interface to effortlessly design stunning career sites, landing pages, and campaigns while maintaining brand consistency.
Talent Marketing
Effortlessly attract top-tier job seekers
Gem offers a complete suite to help TA teams run a strategic recruitment marketing strategy: from career sites and landing pages to events management, talent communities, and branded nurture campaigns.
Say goodbye to chasing down marketing or IT
As a purpose-built solution for recruiters, Gem makes it easy for TA teams to build, design, and promote content on their own.
Consolidate multiple vendors into one robust platform
Juggle fewer tools to get more done. From employer branding and recruiting events to lead capture, talent nurturing, and more
Demonstrate how recruitment marketing drives ROI
Connect top of funnel activities with bottom of funnel outcomes to justify the direct impact of your strategy.
Unify your recruitment marketing strategy on one platform
Manage employer branding, events, lead capture, and nurturing on one platform to streamline workflows, ensure accurate data capture, and improve cost-savings.
Build and nurture talent communities
Nurture every relationship — including silver medalists in your ATS — so you can re-engage when the time is right.
Make smarter, data-driven decisions with your strategy
Measure site analytics and track the journey of every candidate across the funnel to analyze the efficacy of different tactics and optimize your approach.
Case Studies
Lori Busch
Senior Director, Talent Acquisition Operations
“Our very early wins with Gem were around content usage. It can take 18 touch points to land a candidate. Seeing how our content was converting in Gem allowed us to be more strategic which helped refine our employer brand strategy.”
Jaime Schmitt
Talent Attraction Manager for North America
“We take QR codes onto campus or into virtual career fairs. It’s safe to say we’ve saved ourselves 4-5 hours of follow-up and organization after each fair. The candidates are also in our database so we can stay in contact with them. It’s no longer just a one-time meet-and-greet; we’re able to build relationships with them for future roles.”
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Amanda Tarkenton
Recruiting Operations Manager
“Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.”
Read case study
Erica Fisher
Senior Recruitment Marketing Events Manager
“Gem Talent Marketing has transformed how I build talent pipelines. I used to create multiple landing pages and forms for each event, but now I can easily replicate my landing page and use the same form across multiple events. Their automation feature lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with event leads and our talent community.”
Read case study
Alcida Litchfield
Senior Talent Marketing & Insights Specialist
“With Gem, we're able to promote our brand and easily connect our talent to what inspires them most ... whether it's events, jobs or our talent community.”
Lori Busch
Senior Director, Talent Acquisition Operations
“Our very early wins with Gem were around content usage. It can take 18 touch points to land a candidate. Seeing how our content was converting in Gem allowed us to be more strategic which helped refine our employer brand strategy.”
Jaime Schmitt
Talent Attraction Manager for North America
“We take QR codes onto campus or into virtual career fairs. It’s safe to say we’ve saved ourselves 4-5 hours of follow-up and organization after each fair. The candidates are also in our database so we can stay in contact with them. It’s no longer just a one-time meet-and-greet; we’re able to build relationships with them for future roles.”
Read case studyAmanda Tarkenton
Recruiting Operations Manager
“Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.”
Read case studyErica Fisher
Senior Recruitment Marketing Events Manager
“Gem Talent Marketing has transformed how I build talent pipelines. I used to create multiple landing pages and forms for each event, but now I can easily replicate my landing page and use the same form across multiple events. Their automation feature lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with event leads and our talent community.”
Read case studyAlcida Litchfield
Senior Talent Marketing & Insights Specialist
“With Gem, we're able to promote our brand and easily connect our talent to what inspires them most ... whether it's events, jobs or our talent community.”
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