AI Recruiting

Navigating Tomorrow: AI in Recruitment - Unveiling Future Trends and Innovations

Brandice Payne | Author

Brandice Payne

Senior Manager, Content & Customer Marketing

Posted on

January 22, 2024

Although we’re now almost four years removed from the outset of the pandemic, no other event in our lifetimes comes close to highlighting how volatile the recruiting landscape can be. The need to adapt to changes in a matter of days is essential to remain competitive during business highs and lows. 

One strategy hiring managers are implementing is the use of artificial intelligence throughout the hiring process. An article by Forbes reports that 79% of recruiters are already using AI tools during the hiring process, showing how influential the technology already is. 

Currently, AI recruitment tools assist recruiters by automating time-consuming tasks, streamlining candidate communications, and assigning to-dos. However, as the technology continues to evolve, recruiters will rely more on AI-powered tools to make key hiring decisions. 

We explore where AI stands in recruitment and what to expect in the coming year.

Current State of AI in Recruitment

AI really exploded onto the scene last year as ChatGPT fueled provocative headlines that had many fearing the end of human-based employment. While the technology is impressive, it’s a far cry from replacing humans.

Instead, AI empowers humans to do more, like building lasting relationships with candidates while the technology completes various tasks behind the scenes. Here are some of the ways AI technology is already helping HR professionals during the recruitment process:

  • Powering chatbots – Job seekers expect an instant connection with employers during the application process to answer questions and recommend open positions. AI-powered chatbots are the ideal solution for an always-available candidate experience. 

  • Administrative task automation – AI helps recruiters automate tasks, like scheduling interviews, providing candidate updates, and streamlining the onboarding process. 

  • Candidate matching – AI can analyze large numbers of resumes, allowing recruiters to match the best candidates with job openings. Machine learning and advanced algorithms can also identify trends in qualified candidates and current employees to create green flags. 

  • Reduced bias and improved diversity – AI tools can help reduce unconscious biases, especially when screening candidates. AI mitigates human bias by creating blind resumes and focusing on skill sets, experiences, and qualifications versus demographic details. 

  • Automate onboarding – AI recruiting technology can automatically send welcome emails, assign onboarding tasks, and provide training and company documents, like handbooks. These tools enable employees to be ready to go on day one. 

  • Improves engagement – Through AI, HR managers can evaluate candidate sentiment and net promoter scores (NPS). Along with trends in these metrics, AI can reveal areas of opportunity and facilitate collecting anonymous surveys.   

Not every organization will use AI for all of these features, and many will rely more heavily on different AI features to meet their unique needs. However, when you partner with Gem for your talent acquisition needs, you gain access to an all-in-one platform that unlocks all tools, and you’ll have full control over which ones you want to use. 

Forecasting Future Trends in AI Recruitment

When looking at the use of AI in the future of recruitment, we can see glimpses of some advancements that recruiters might use to improve their data-driven decision-making capacity. Let’s dive into a couple of paths that AI is taking and what we could expect to see:

  • Predictive analytics make sourcing across channels more accurate and quicker. As machine learning has more time to accumulate and analyze data, it will be better at finding the right candidates. 

  • Expect AI tools to dominate more of the screening process. AI will help more with the initial screening process, including running video interviews. 

  • AI will enable recruiters to provide a human touch to more outreach communications from email to social media and everything in between. Life-like human interaction through chatbots can also create more touchpoints with candidates. 

  • AI advancements will streamline workflows from creating job descriptions to summarizing candidate profiles so hiring managers have a data-based position to make final hiring decisions. 

It’s difficult to know precisely how these technologies will impact how businesses modify their hiring and screening processes. One thing is certain: AI is here to stay and is an invaluable piece of technology just as vital as an adequate applicant tracking system. 

The Evolution of Candidate Experience

The candidate's experience is more critical in the modern business landscape than it was for previous generations of workers. Top talent expects more from organizations, including the opportunity to work in a diverse, inclusive, and equitable workplace environment. 

80% of people in the workforce want to have meaningful employment with organizations that value DEI. Furthermore, employees are demanding more than a rudimentary level of personalization, viewing it as a sign of respect and investment the prospective employer is making in them. 

Personalization is a must in every aspect of communication with potential candidates, such as initial outreach, status update emails, rejection emails, and offer letters. Gem’s benchmark report found that personalized subject lines can improve open rates by 5%. 

Job seekers are also less patient, as job board websites and platforms like LinkedIn make it easier to apply for positions. That means businesses that invest in AI-powered recruiting tools to automate the application process and respond in real time to qualified candidates will have a competitive advantage. 

Businesses that adopt AI-supported talent acquisition software, like the platform offered by Gem, will remain on the cutting edge of recruitment. Those who don’t embrace artificial intelligence will likely face talent-sourcing challenges that could irreparably damage their performance. 

Ethical Considerations in AI Recruitment

Although AI promises huge gains for businesses that implement the technology, there are still concerns related to the ethics of such powerful solutions. These concerns include ethical implications, such as inheriting biases that permeate current workforces. 

AI and machine learning depend on input data to strengthen the capabilities, accuracy, and speed of the models. However, if that input data contains biases, such as a preference for male applicants or candidates with certain academic backgrounds, the model will continue to perpetuate those biases. 

Personal information and private data are other areas of ethical considerations. Businesses must be mindful of what information they share with AI platforms, especially public-based platforms like ChatGPT. 

To embrace these considerations and ensure compliance, businesses should consider talent acquisition software that’s designed with a focus on DEI and privacy. Gem’s software leverages AI to help speed up hiring and develop an equitable recruitment process. 

Embrace the Future of Recruitment with Gem’s AI-Powered Talent Acquisition Software

AI is helping businesses find top talent for roles across departments and industries, from healthcare and education to construction and manufacturing. AI reduces the time recruiters and hiring managers must spend on administrative tasks while providing more effective data so decision-makers choose the right candidates. 

As more organizations adopt the technology and software engineers continue improving models and algorithms, the tools will only enable more efficient hiring efforts. Although there are legitimate concerns to keep in mind, the partnership between human recruiters and technological tools also unlocks countless benefits. 

Gem software enables recruiters to leverage AI in an all-in-one solution that inspires confidence because its DEI focus ensures equity is always a top priority. Gem also automates several tasks, provides diversity-based metrics, and turns pipeline management into the best part of the day. Request a demo to learn how Gem is the future of recruitment. 


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